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Tuesday, November 21, 2006

Wednesday, July 19, 2006

How Database Development Can Make Your Life Easier

If you run a portion of your business online, you know how hard it can
be to get the right elements for a user friendly site. A few years ago
when the World Wide Web was still new, establishing a free website that
helped your business in a measurable way was fairly simple. You
registered your domain name, went to a free hosting company, grabbed a
simple five to twenty-five page template, and plugged in your company
information. Denver database development was a burgeoning business back
then. But in the last few years, being successful on the web has become
more difficult.

As web users become more and more savvy and as websites become more and
more sophisticated, the requirements for a good site have increased.
What a consumer thought was usable and well designed five years ago has
drastically changed. Today, your potential customers have some unspoken
standards they expect to be met when they come to your site.

In order to live up to these standards, you are going to have to move
beyond the web templates and perhaps beyond the relatively skilled web
designer. Fortunately, as the needs of internet merchants have become
more complex, the abilities of Denver database development teams have advanced as well. So when you need to move beyond the basics, look for database development, Denver or otherwise, that can sit down with you and analyze your needs.

The basis of database development is simply the integration of
information into a software program that can store, sort, and display
the information pieces on command. This software can take on a number
of appearances though, depending on the needs of the site owner.

One of the most common database development projects is for product
inventory. If you think of your favorite retail website, you can
picture a fine example of this type of system. Products, or in some
cases, services, are stored in the database and then displayed at the
user’s command by either a click or a keyword search function. Then the
database serves up some related items in the margins that this type of
customer might also like. Sophisticated versions of an inventory
software system can also maintain viewing histories for each user
automatically, queuing up recent searches and items of interest when
the user returns.

An effective inventory database will work seamlessly both with a
precise search function and with a kink-free shopping cart. It is
difficult for the average site owner to create and maintain a system of
this level, so Denver database development is necessary to achieve a quality experience for new and returning customers.

Database development is not limited to inventory systems though. In
fact, there are a number of uses for customized databases, including
email lists culled from frequent visitors, client contact and shipping
information, pricing charts and systems, as well as scheduling. If you
offer your expertise on site at various locations, you can enlist the
help of database developers to create a system that will allow you to
plug in the dates and locations of your next appearances. Do the same
with multiple store locations, maps, and personnel contact information.

This article was written by Sytsma Morris-Reeves. Mr. Morris-Reeves
runs NewMediaDenver,an Internet technology company located in
downtown Denver, Colorado
Mr.Morris-Reeves is a highly respected Denver SEO Expert since 10
years, and he constantly develops and stays current with all the latest
SEO and Link Building Methods

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Monday, July 03, 2006

Article 1
The Importance of Web Design in Successful Online Marketing

Denver online marketing

Online marketing Denver

There is no faster or more effective way these days to reach new customers than through online marketing. In Denver, online marketing now accounts for a large portion of every new marketing plan in major industries. These companies know that to reach the growing market of consumers, the internet is the way to create new and profitable relationships, as well as big profits. But just having a web presence is not enough to garner the kind of results you need to really make a difference in the bottom line.

When your website is designed, whether you do it yourself with FrontPage or other software or whether a you have a team of professionals design an interface for you, you have some options about how it is put together that can dramatically affect your ability to successfully compete in Denver online marketing. Here are a few elements you must have in your web design in order to positively affect your marketing strategy:

The right site for your company. If all you need is an online brochure that acts as a home base for articles, newsletters, and company updates, a website you design yourself may be sufficient. There are plenty of HTML software packs out there that can help you do this. Some hosting companies offer decent templates as part of your hosting package as well.

But if you want to list inventory or have interactive elements of any kind online, you need a professionally designed custom website that will meet all your needs. A database driven site can generate pages on demand and is the perfect solution to the need for dynamic user interface.

Branding. You may have it at your brick and mortar store, and you may not. Either way, a website without a company logo, a mission statement, or some other form of identity will seem less than professional. You don’t want to look you built your website while eating a sandwich, even if you did. You want your brand to be clearly stated and enforced with the style and content of the site.

Quality content. When it comes to online marketing, Denver users are savvy. Feature content that is useful to your customers, whether they make a purchase or not, and you will entice them to return. Don’t build article around fifteen keywords. Include two or three strong keywords that will attract the attention of search engines, and then focus on being useful to your clients. The goal with content is to be included as a bookmarked page on someone’s browser so they will return to you time and again.

Search Engine Optimization. Again, this does not mean cramming as many keywords and META tags into the framework as possible. It does mean linking with other sites that will be of interest to your visitors and asking for reciprocal links from those sites. You do want to use keywords and tags as a way to attract search engines, but a natural approach is the way to go.

Interactivity. This can include web mail, newsletters, contests, surveys, and any other method you have devised of keeping in touch with people who have visited your site. To do this you need the software on board to create email lists and an automatic opt-in service.

Denver public relations

Public relations Denver

Incorporating Public Relations into Your Website Design

When you create a website to draw customers to your company, you want to incorporate as many aspects of good public relations as possible. The internet provides you with so many marketing opportunities, you can choose from a wide variety of methods for reaching potential customers in a way that suits your company’s vision and strategy. To help you with some ideas of how to incorporate Denver public relations into your website, here is a list of common online marketing methods:

Website Design. This may seem like a basic, but if you don’t have a good website design, you can forget public relations, Denver or elsewhere. People want see something that looks professional and in line with your industry. A fun site is great for family activities and dog accessories, but when you create a site for stock analysis or human relations, you want to present an image that is polished. Talk over your color scheme and esthetics with a qualified website designer.
Content. If you do not have quality content, you will lose any chance you might have had at winning a new client. This does not just apply to those sites that will provide articles for users to read. If you are marketing your ability to provide the best insurance rates or the best garden tools, you need to enlist the help of a professional copywriter. Denver public relations involves relating knowledge to the consumer, and without good copy, you cannot do this.
Email Lists. This is the only way to reach your web clientele when they are away from your site. If you want to tell them about a new product, some new training that your employees have undergone, or the latest advances in your industry, you need to keep in touch with your clients via email. To do this, you have to have their email addresses. Have a place on your homepage near the top where users can sign up to receive updates.
Newsletters. Again, reaching out to the customer when they are not using your site is vital to maintaining contact and getting your brand on the mind of the buyer. So a quality newsletter sent to their email inbox is an excellent way to stay in touch. On a regular basis, you send out a few articles that touch on topics of interest to your clientele. If you run an online bookstore, send out a newsletter with timely book reviews. If you run an insurance brokerage with an online presence, send out a newsletter with tips on getting the best deal on life insurance. Your customer will think of you as their ally in the marketplace rather than just another merchant trying to sell them something.
Email Marketing. Closely related to the newsletter aspect of your Denver public relations plan, is the email marketing power of that regular message. You can cross sell products, advertise new lines, and offer discounts to existing customers.
Information Products. When users sign up at your site, they will want something in return. An information product, such as an ebook or tip sheet, is a great way to entice someone to give you their email.
Testimony. Always incorporate the words of satisfied customers. This will sell someone on your service perhaps faster than great copy.

This article was written by Sytsma Morris-Reeves. Mr. Morris-Reeves runs New Media Denver, an Internet technology company located in downtown Denver, Colorado (http://www.NewMediaDenver.com). Over the past 10 years he and his company have helped thousands of businesses succeed online. Mr. Morris-Reeves is a highly respected Denver SEO Expert, and he constantly develops and stays current with all the latest Search Engine Optimization and Link Building Techniques.

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